Where do you want to go?

Guía helps brands find powerful new ground via dynamic research and planning tools.

OUR APPROACH

Design the Learning

with disciplined curiosity

We believe that curiosity can be powerful. It drives us to listen carefully and deeply consider the business need at hand before recommending the way in.

Uncover

with strategic research

We consider different vantage points and get to the heart of the questions. We go upstream, seek the tension, cross-pollinate and connect the dots.

Focus

with a planning mindset

We utilize our planner mindset and cultural expertise to distinguish: What is just good information vs. what could move the brand forward? And we put it in a place you can run with.

Engage

with integrated workshops

Need to move quickly and surely? Our dynamic workshops help teams build upon the findings and make them their own.

Our visual report presentations and frameworks are designed to travel throughout your organization.

We work with leaders, challengers and change-makers.

Our experience working with some of the best brands, consumer and marketing teams out there brings a fresh perspective that’s grounded in what really works.

Category Experience

Seeing consumers through different lenses helps spark fresh insight and more powerful ideas.

Anti-Smoking
Automotive
Beauty & Grooming
Beverage—Alcoholic
Beverage—Energy Drinks
Beverage—Water & Milk
Beverage—Soft Drinks
Consumer Electronics
Direct Sales
Fast Food
Financial Services
Funeral Services

Health Care Services
Home Improvement
Household Cleaners
Insurance
Kitchen Cookware
Laundry Products
Packaged Foods
Mobile Technology
Restaurants
Retail
Television
Utilities

Anti-Smoking
Automotive
Beauty & Grooming
Beverage—Alcoholic
Beverage—Energy Drinks
Beverage—Water & Milk
Beverage—Soft Drinks
Consumer Electronics
Direct Sales
Fast Food
Financial Services
Funeral Services
Health Care Services
Home Improvement
Household Cleaners
Insurance
Kitchen Cookware
Laundry Products
Packaged Foods
Mobile Technology
Restaurants
Retail
Television
Utilities

Ready to Connect?

Schedule a Consultation

Testimonials

Fun Facts

Guía means guide in Spanish.

It rhymes with IKEA.
But with our boutique approach, you’ll never have to assemble anything.

We are methodology-agnostic.

Meaning we create the 
best approach to solve 
the problem.

Clients have called us:

- Adaptive
- Ridiculously efficient
- Thoughtful
- Sooo Refreshing