Biz Issue

A rapidly expanding marketing team needed a more formalized and strategic approach to developing communication initiatives for a highly regarded brand.

The Journey

Guía and Landreth Creative designed a set of internal tools that provided a strategic framework the client team could use across key communication initiatives. The consultation began with an audit, including executive interviews to help inform tool development. Then, we worked to develop a customized strategic framework to help guide their approach to initiatives, which was articulated and visualized in an accessible Guide Book that adhered closely to the brand’s visual identity. Additionally, a series of training Workshops helped the corporation internalize the principles and new approaches, as teams (100+ people) put the tools to the test developing key campaigns.