![](https://guiaplanning.com/wp-content/uploads/2022/02/Ellipse-33example-jounreys-shapes.png)
![](https://guiaplanning.com/wp-content/uploads/2022/02/Ellipse-32example-jounreys-shapes.png)
![](https://guiaplanning.com/wp-content/uploads/2022/02/Icons.png)
Strategic Guide Book
Creating a Strategic Guide Book
![Group 28](https://guiaplanning.com/wp-content/uploads/2022/02/Group-28.png)
Biz Issue
A rapidly expanding marketing team needed a more formalized and strategic approach to developing communication initiatives for a highly regarded brand.![Frame](https://guiaplanning.com/wp-content/uploads/2022/02/Frame-1.png)
The Journey
Guía and Landreth Creative designed a set of internal tools that provided a strategic framework the client team could use across key communication initiatives. The consultation began with an audit, including executive interviews to help inform tool development. Then, we worked to develop a customized strategic framework to help guide their approach to initiatives, which was articulated and visualized in an accessible Guide Book that adhered closely to the brand’s visual identity. Additionally, a series of training Workshops helped the corporation internalize the principles and new approaches, as teams (100+ people) put the tools to the test developing key campaigns.Fun Facts
![](https://guiaplanning.com/wp-content/uploads/2022/01/Framefact-1.png)
Guía means guide in Spanish.
It rhymes with IKEA.
But with our boutique approach, you’ll never have to assemble anything.
![](https://guiaplanning.com/wp-content/uploads/2022/01/Framefact-2.png)
We are methodology-agnostic.
Meaning we create the
best approach to solve
the problem.
![](https://guiaplanning.com/wp-content/uploads/2022/01/Framefact-3.png)
Clients have called us:
- Adaptive
- Ridiculously efficient
- Thoughtful
- Sooo Refreshing